Not that I didn't believe in it before. But it happened, right before my very eyes.
What I learnt today:
Awareness
Perception
Acceptance
Action
Loyalty
Upon action, it brings about a state of cognitive dissonance, whereby we start doubting our actions, asking things like "Did I make the right decision?", then upon which, comes the interferance of competitors. This is the time when competitors are able to make their way in and join in the fun, so as to speak.
There's a parallel similarity between this model and that of dating, if you take the time to realise it. At the point of loyalty (read: commitment), one starts asking "Did I make the right choice?". Ta dah! Competitors start inching in, and the comparison comes in.
We're constantly in the state of cognitive dissonance. Reassurance and some form of guarantee is needed to manouver the heart the right way. Only then, can there be loyalty and low social risk.
We are consumer durables. High social risk. High financial risk.
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